UVU Club Roma
A self-initiated concept for a UVU running drop inspired by Rome.
Client: Self-initiated concept. Year: 2025. Services: Art Direction, Design, VFX, Motion.
A running drop shaped by Rome.
Club Roma started from imagining one of UVU's city-based running drops in Rome. References to the city's architecture, sculpture and antiquity became the direction for the identity, graphic designs, image treatments and motion.
The work brings those references into a personal concept for the drop and its campaign visuals.
Note: Self-initiated concept. Not affiliated with or endorsed by UVU. Original footage and imagery © their respective owners.