Nike Total 90
A personal editorial and motion concept using new and archive Nike Total 90 imagery.
Client: Self-initiated concept. Year: 2025. Services: Art Direction, Editorial, Design.
The new Total 90, placed back in its archive.
When the new Total 90 campaign came out, I started mixing its photographs with older T90 advertisements, campaign imagery and graphic references. It became a personal exploration of the link between the new release and its history.
A short motion piece brought those layouts and treatments together with footage from the official campaign.
Note: Self-initiated concept. Not affiliated with or endorsed by Nike. Original footage and imagery © their respective owners.