Speedo IQ
Art direction and campaign identity for Speedo IQ.
Client: Speedo. Year: 2026. Services: Art Direction, Visual Identity, Design.
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This started with a few visual directions for Speedo IQ. Once one was selected, it became the basis for the full campaign, bringing real performance data together with photographs of the swimmers.
Typography, layouts and graphic elements developed alongside the colour direction, image treatments and grading. The same approach ran through posters, social posts and stories, with additional proposals for web. The selected direction went on to become the published campaign.