Nike Air Liquid Max
VFX for the Nike Air Liquid Max launch campaign on SNKRS, made with WIGZ.
Client: Nike SNKRS (WIGZ). Year: 2026. Services: VFX, Design.
One touch sets off the hallucination.
The brief from WIGZ was to imagine touching the shoe and starting to hallucinate. Their direction for the Nike SNKRS launch came with a simple instruction, "go crazy with it."
From there, it was about trying different effects on the supplied footage and connecting them into hallucination sequences for the campaign.