VCARB F1
Visual direction, design and animation for the VCARB 2026 Formula 1 car launch.
Client: VCARB F1. Year: 2026. Services: VFX, Motion, Design.
The show starts long before the car is revealed.
This was a full screen show for the reveal of VCARB's new Formula 1 car. It started with three possible directions based on the supplied assets, with one selected to develop further.
The show covered the intro, driver introductions, animated names, countdown, car reveal and more. Layouts, stop-motion treatments and VFX came together in moving sequences, with transitions connecting the different parts. The idea was to take VCARB's identity and the speed of Formula 1 and translate them into the design and motion.