Shear Typeface
Campaign concept, art direction and design for Shear, a typeface by Hot Type.
Client: Hot Type. Year: 2026. Services: Art Direction, Visual Identity, Design.
A whole campaign built around a new typeface.
Hot Type was preparing to release Shear and wanted a full campaign around the typeface. The direction developed through layouts, type specimens, micrographics and a set of graphic marks.
The images followed the same direction and were generated with AI, then brought into the layouts alongside the type.