Salle d'Archive
An editorial identity concept for an imagined fashion and archive boutique.
Client: Self-initiated concept. Year: 2025. Services: Creative Direction, Branding, Design.
An archive boutique with an editorial point of view.
Salle d'Archive is an imagined fashion boutique with a carefully selected mix of brands and archive pieces. The idea was to give the store a small identity with an editorial feel, using typography, layouts and selected imagery to establish its tone.
The applications explore how that identity could look around the store and across its printed and digital material.
Note: Self-initiated concept for an imagined brand. Any third-party imagery shown here © its original authors.