Nike Apex
A speculative identity and campaign for an imagined Nike ski and winter sports line.
Client: Self-initiated concept. Year: 2025. Services: Motion, Branding, Design, Art Direction.
Imagining Nike on the slopes.
Nike Apex started with the idea of a Nike line for skiing and winter sports. The project develops its identity and campaign through typography, layouts, micrographics and motion.
All of the campaign images were generated with AI, following the project's image direction. The branding and layouts were developed around those images as part of the imagined line.
Note: Self-initiated concept. Not affiliated with or endorsed by Nike. Original footage and imagery © their respective owners.